I guess I’ll give the long answer to this. Back in 2016, I had started my first company and that was VIE Media – it was a digital marketing agency. The reason I started that company was because I wanted a company that would make it very easy to start other companies. One of the largest overhead costs for a lot of companies is their marketing budget, so I figured that if I had a digital marketing company, I would make it much easier for myself to start other companies.
The reason I wanted to do this is because I wanted to lower the barrier of entry for starting your own successful business. That way, I could help friends and family. Over the past five years, I’ve helped friends and family start businesses and achieve the same level of freedom that I have achieved with VIE Media. I’m not rich, but I make a living for myself and I live life on my own terms because of what I’ve built so far for myself. I wanted to provide that same thing to friends and family, and I did that. But I never realised, over the course of the past five years, that even though I love VIE Media and I’m passionate about it, I never treated myself to the one thing that I wanted to do.
When I had identified that, I realised I wasn’t particularly happy all the time. I have three beautiful pets, beautiful partner, great family, good relationships with them, but I wasn’t particularly happy over the past five years of building it. So I was like, ‘Man, I need to do something about this,’ and that’s when I sat down with Alex, and we finally nailed out, ‘Hey, we got to do this.’
Of course, it happened a little sooner than he would have liked, but gaming means everything to me. If I take myself out of the gaming industry, it sounds weird to say that – it sounds nerdy, odd, maybe even empty – but not for me. I feel like gaming is something I can do literally all day every day and not quite get bored. I could quite literally get lost in these worlds for the rest of time. Especially nowadays with backlogs as big as they are, there’s not even the time in the day if you tried. I just think it is the most interactive art form there is in the world, which is a very powerful statement but it also stands true.
So, gaming means a lot. It means a lot of good memories; it means a lot of good times in the future, because there’s always good stuff on the horizon; it means good times with friends; it means good times by yourself playing a single-player game, which is the equivalent of an interactive movie, essentially. I’m just really excited that it’s taking a more central focus in my life now that GPN has launched and we’re out there in the open world.